To help conscious consumers find beautiful items that respect people and planet. It’s simple really. Fashion can be a force for good, and we want to help brands build awareness while empowering consumers to feel confident in their choices.

Our Story

We met in 2013 at an incubator for female entrepreneurs. We were both running different businesses at the time, centred around sustainability (and fashion) but it wasn’t until 2015 that we started talking about working together. As passionate believers that humans will consume better when it’s made simpler, we started discussing creating an interactive tool to help users find ethical and sustainable clothing options. As sustainable fashion was often a topic we talked on and on about, friends came to us looking for brands they could trust. We figured there must be an easier way to help people shop (other than creating lists via text message). Thus, the idea for the Good6 was born. We started searching for sustainable and ethical brands and realized they are everywhere. More and more brands are popping up with ethics and sustainability stitched (see what we did there) in. We are excited by the growth of this market and hope to make it easier for you to find what you are looking for.

Our Standards

There is a lot of information out there and it’s hard to dig through it all. To simplify our offering we show you brands that have third party indicators i.e Fair Trade, Organic, GOTS, Vegan, Recycled and if a product is made in Canada or USA. We also look to include what brands claim they do. We are looking to build on this and improve as we grow. Are we missing something important? Let us know!


Bianca Sayan, Co-founder and resident Tech Genius

Anne Pringle, Co-founder and aspiring genius….
Anne has a diverse academic background including a diploma in Contemporary Dance, a BA in International Development and MASc with a focus on sustainable fashion. In 2010, Anne co-founded Local Buttons, creating beautiful up-cycled garments and helping advance job creation and resourcefulness for at risk communities in Port-au-Prince, Haiti. Anne currently helps run the Ryerson SocialVentures Zone where she helps social entrepreneurs build their businesses. In her spare time Anne likes drink good coffee, eat delicious food, walk in the great outdoors and listen to podcasts.